AI Insights · Timothy · April 2021
Q1 2021 US Performance of Top Virtual Pet Apps on Unified Platforms
An overview of the first quarter 2021 performance of the leading virtual pet applications in the United States, showcasing download and user engagement trends. Insightful data provided by Sensor Tower.
As we delve into the virtual pet category's performance in the United States during the first quarter of 2021, we find a diverse range of applications vying for users' attention. These insights, brought to you by Sensor Tower, reflect the download and user engagement trends for five popular virtual pet apps.
Starting with Cat Game - The Cats Collector!, we observed an initial increase in weekly revenue, peaking at $126K in mid-March before settling at $112K at the end of March. Downloads showed a strong start at 15K in the last week of December, rising to over 21K in late January, but gradually decreased to 14K by the end of March. Weekly active users saw a high of 68K in early February, which then slowly tapered off to 53K by the quarter's close.
Next up, My Cat – Virtual Pet Games showed a steady increase in revenue, from $79K to over $115K in mid-March before slightly dropping to $105K. Downloads peaked at 66K in mid-February and then followed a downward trajectory to 27K by the end of March. The weekly active users mirrored this trend, reaching a high of 167K in mid-February and then declining to 102K.
My Talking Tom 2 had a more modest revenue pattern, starting at $27K and experiencing fluctuations, with a notable peak of $35K in mid-March. Downloads began at 192K and showed a decreasing pattern, ending at 121K. The weekly active users remained relatively stable, starting at 1.3M and ending the quarter with a slight dip at 1.26M.
My Talking Angela saw its revenue fluctuate between $9K and $13K, ending the quarter at $11K. Downloads decreased from 93K to 74K over the quarter. The weekly active users showed a gradual decline from 785K to 709K.
Lastly, WidgetPet! displayed an interesting pattern, with revenue starting at $16K, peaking at $36K in the first week of January, then falling to under $1K. The downloads experienced a dramatic rise to 386K in the first week of January, followed by a steady decline to 10K by the end of March. Weekly active users saw a peak of 464K in the first week of January, which gradually reduced to 164K.
It's clear that the virtual pet category continues to engage users across the United States, as evidenced by the millions of downloads and active users. For more detailed insights and data, Sensor Tower offers a comprehensive view of app performance trends.
